Advertising Disclosure

Quick answer: This advertising disclosure explains how The Font World identifies paid material — advertising, sponsored content, affiliate links and press releases — so you can always tell it from our independent reviews and reporting. We follow the principle behind the FTC endorsement guidelines: disclosure should be clear, honest and easy to see.

Key takeaways

• Everything paid is labelled: ads, sponsored articles, affiliate links and press releases.
• Reviews are independent: our verdicts can’t be bought or shaped by advertisers.
• Affiliate links: we may earn a commission at no extra cost to you, and we disclose them.
• Your check: look for labels like “advertisement,” “sponsored” or “press release.”
• Questions? Reach us via the contact page.

Our disclosure policy

We believe you have the right to know when content is paid for. So whenever money changes hands to place or fund something on The Font World, we tell you — visibly and in plain language. This isn’t fine print; it’s a core part of how we operate, because a design publication is only useful if readers can trust what they’re reading.

How we label paid content

• Advertising appears in identified ad units and is distinct from editorial.
• Sponsored content carries a clear “sponsored” label at the top. See sponsored content.
• Press releases are marked as brand-supplied announcements. See press release.
• Affiliate links are disclosed where they appear.

Types of commercial relationships

We may have several kinds of commercial arrangements, and each is disclosed:

• Advertisers who buy placements through our advertising options.
• Sponsors who fund labelled articles.
• Partners in longer collaborations — see partners.
• Affiliate programmes where qualifying actions may earn us a commission.

Affiliate links explained

An affiliate link is one that may earn The Font World a commission if you click through and take an action, such as licensing or buying a font or tool — always at no extra cost to you. We use them only where they’re relevant, and potential commission never determines what we recommend or how we review. When affiliate links appear, we disclose them so you can factor that in.

What stays independent

Our editorial — reviews, guides, news and recommendations from our team — is not for sale. Advertisers and sponsors don’t get to approve, edit or influence it, and paying us doesn’t earn a better verdict. Where a brand wants guaranteed placement, that’s clearly labelled sponsored content, not editorial. Genuine coverage is earned — see get featured.

How to identify paid content

1. Look for a label such as “advertisement,” “sponsored” or “press release.”
2. Check the top of an article for a sponsor or partner note.
3. Watch for a disclosure line where affiliate links are used.
4. If anything seems unclear, ask us — we’ll explain.

Your rights as a reader

You’re entitled to transparency, clearly labelled content, and reviews made in your interest. You can always contact us with questions about a commercial relationship, and you’re free to ignore any paid placement — labelling exists precisely so you can make that choice knowingly.

Keeping this current

Our commercial activities evolve, and this disclosure evolves with them. We review it regularly and update it as our advertising, sponsorship and affiliate arrangements change, so it always reflects how The Font World actually operates. For the bigger picture, read how we make money.

About The Font World

The Font World is an independent publication covering typography, fonts and graphic design, written by a named editorial team for designers, foundries and design-tool makers. You can find out who we are on our about page and reach our commercial desk via our contact page or at [email protected]. Anything paid or brand-supplied is labelled without exception; our reviews and reporting are set by editors and are not for sale. For the full picture, see how we make money and our advertising disclosure.

Frequently asked questions

Why do you show an advertising disclosure?

So you can always tell paid material from independent editorial and judge our content accordingly.

How do I know if something is sponsored?

It carries a clear “sponsored” label at the top. Advertising and press releases are labelled too.

Do you use affiliate links?

Sometimes. We may earn a commission at no extra cost to you, we disclose them, and they don’t shape our reviews.

Does advertising affect your reviews?

No. Reviews are independent and can’t be bought; advertisers don’t influence coverage.

What standard do you follow?

The principle behind the FTC endorsement guidelines: clear, honest, visible disclosure.

Can I trust your recommendations?

Yes. They’re made in readers’ interest, independent of who advertises or sponsors.

Who do I contact with a disclosure question?

Reach us via the contact page and we’ll explain any commercial relationship.

Where can I read more about your revenue?

See how we make money for a full breakdown.