What Is X-Height in Typography? A Plain-English Guide
X-height is the height of a font's lowercase letters, measured from the baseline to the top of a lowercase x. Here's why it quietly controls readability.
15 Oct 20267 min read
Typography Guides
Typography Guides
Practical typography: hierarchy, spacing, scale and choosing type.
What Is a Ligature in Typography? A Plain-English Guide
A ligature merges two or more letters into one glyph, like fi or fl. Learn the types, the history, and how to turn ligatures on or…
13 Oct 20266 min read
OTF vs TTF: What’s the Difference?
OTF and TTF look identical on screen, but they store outlines and typographic features differently. Here's what actually separates them and which to pick.
12 Oct 20266 min read
How to Install Fonts on Windows 11 (Easy Guide)
Learn how to install fonts on Windows 11 in minutes: double-click Install, add for all users, or drag into Settings. Plus legal sources and fixes.
11 Oct 20266 min read
How to Install Fonts on Mac: A Step-by-Step Font Book Guide
Learn how to install fonts on Mac with Font Book. Step-by-step instructions for .ttf and .otf files, User vs Computer installs.
10 Oct 20267 min read
How to Embed Fonts in a PDF (Every Method)
Learn why and how to embed fonts in a PDF from Word, Google Docs, Adobe Acrobat and InDesign, how to check embedded fonts.
9 Oct 20267 min read
How to pair fonts: a practical guide
Pairing fonts effectively is both an art and a science, requiring a balance of contrast, mood, and technical understanding. By focusing on these elements, you can…
31 Aug 20264 min read
How to choose a font for any project
Choosing the right font for your project is a crucial decision that can significantly impact its success. This guide will walk you through a decision process…
30 Aug 20264 min read
What is a type scale, and how to build one
Type scales are systematic approaches to choosing type sizes for a design, ensuring visual harmony and consistency across different elements. By using modular scales with specific…
29 Aug 20265 min read
Serif vs sans-serif: which to use, and when
Choosing between serif and sans-serif fonts depends on the medium, readability needs, and the specific context in which the text will be read. Serif fonts, with…
28 Aug 20264 min read