Skip to content
The Font World
Pairings Free Fonts Guides Web Type Spotlight About
Font Pairings

DM Serif Display + DM Sans

DM Serif Display and DM Sans form a powerful superfamily pairing that is perfectly tuned to work together, offering high-fashion headlines and quiet, reada

The short answer

DM Serif Display and DM Sans form a powerful superfamily pairing that is perfectly tuned to work together, offering high-fashion headlines and quiet, readable body text. This combination is ideal for fashion websites, landing pages, and brand sites that aim to balance elegance with readability. In this article, we will explore the specific characteristics of each font, why they work so well together, and provide an alternative pairing for those

Key points
  • DM Serif Display offers high-contrast, elegant serifs perfect for headlines.
  • DM Sans provides a clean, modern sans-serif for body text with excellent readability.
  • The pairing is versatile, working well for fashion, tech, and lifestyle brands.
  • Both fonts are available for free on Google Fonts under the Open Font License.
  • An alternative pairing is Playfair Display and Source Sans 3 for a more traditional look.
DM Serif Display headingsDM Sans body

DM Serif Display & DM Sans

The quick brown fox jumps over the lazy dog. Good type is invisible until you need it to work — in a headline, a caption, a long read at 11pm.

Best for: fashion, landing pages, brand sites

What is DM Serif Display?

DM Serif Display is a high-contrast serif font designed by Colophon Foundry. It is characterized by its elegant, sharp serifs and strong vertical stress, making it an excellent choice for headlines and titles that need to grab attention. The font has a sophisticated, high-fashion feel, which makes it particularly suitable for luxury brands and editorial design.

  • Styles and weights: DM Serif Display comes in four weights: Regular, Medium, Bold, and ExtraBold, offering versatility for different design needs.
  • x-height: The x-height is moderate, which contributes to its elegant appearance but also ensures readability at larger sizes.
  • Contrast: High contrast between thick and thin strokes adds to its dramatic effect.
  • Best for: Headlines, titles, and short blocks of text where elegance is key.
  • Struggles: Not ideal for long-form body text due to its high contrast and serifs.

What is DM Sans?

DM Sans is a geometric sans-serif font designed by Colophon Foundry. It is a versatile, modern typeface with a clean and friendly appearance, making it an excellent choice for body text. DM Sans is highly readable, even at small sizes, and its simple design ensures it does not compete with more decorative fonts like DM Serif Display.

  • Styles and weights: DM Sans offers a wide range of weights from Thin to Bold, including Italics, providing flexibility for various design applications.
  • x-height: The x-height is relatively tall, contributing to its excellent readability.
  • Contrast: Low contrast between strokes gives it a clean, modern look.
  • Best for: Body text, user interfaces, and any situation where clarity and readability are paramount.
  • Struggles: Less suitable for decorative or highly stylized designs due to its simplicity.

Why do DM Serif Display and DM Sans work together?

The combination of DM Serif Display and DM Sans works because they complement each other while maintaining a clear distinction between headline and body text. The high-contrast, elegant serifs of DM Serif Display draw the eye and create a sense of sophistication, while the clean, modern lines of DM Sans ensure that the body text remains readable and unobtrusive. This balance is key for websites and applications where both aesthetics and functionality are important.

  • Contrast in style: The serif/sans-serif combination creates a visual hierarchy that guides the reader.
  • Consistent design language: Both fonts share a geometric influence, providing a cohesive look.
  • Versatility: The wide range of weights allows for a variety of design options.
  • Readability: DM Sans ensures that body text is clear and easy to read, even at smaller sizes.

How to use this pairing effectively

When using DM Serif Display and DM Sans together, consider the following tips to maximize their effectiveness:

  • Use DM Serif Display for headlines and titles: Its elegant serifs and high contrast make it perfect for drawing attention to important text.
  • Use DM Sans for body text: Its clean, modern design ensures that long-form text remains readable and accessible.
  • Experiment with weights and styles: Try using different weights of each font to create a visual hierarchy and add emphasis where needed.
  • Consider color and spacing: Use color and spacing to further enhance the contrast between headline and body text, ensuring that the design is both visually appealing and functional.

Alternative pairing: Playfair Display and Source Sans 3

If you’re looking for an alternative pairing that offers a more traditional look, consider using Playfair Display and Source Sans 3. Playfair Display is a high-contrast serif font with a classic, elegant feel, while Source Sans 3 is a versatile sans-serif with a clean, modern design. This combination is ideal for projects that require a balance of tradition and modernity.

  • Playfair Display: Available on Google Fonts, this font is perfect for creating a sense of elegance and sophistication.
  • Source Sans 3: Also available on Google Fonts, this font provides excellent readability and a neutral backdrop for the more decorative Playfair Display.

Frequently asked questions

What is the difference between DM Serif Display and DM Sans?

DM Serif Display is a serif font with high contrast and elegant serifs, making it ideal for headlines and titles. DM Sans is a sans-serif font with a clean, modern design, making it perfect for body text and applications where readability is key.

Can I use DM Serif Display for body text?

While it is possible to use DM Serif Display for body text, it is not recommended due to its high contrast and serifs, which can reduce readability at smaller sizes. DM Sans is a better choice for body text.

Are these fonts free to use?

Yes, both DM Serif Display and DM Sans are available for free on Google Fonts under the Open Font License, making them accessible for both personal and commercial projects.

What other fonts pair well with DM Serif Display?

Other fonts that pair well with DM Serif Display include Open Sans, Lato, and Roboto, all of which provide a clean, modern contrast to the elegant serifs of DM Serif Display.

Sources & where to get the fonts
  1. https://fonts.google.com/specimen/DM+Serif+Display
  2. https://fonts.google.com/specimen/DM+Sans